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S. E. Joseph Jewelers

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Our Story

S.E. Joseph Jr., Inc. was established in 1978 by Salem E. Joseph, better known as Rocky. Rocky's fascination with gems began after witnessing the Hope Diamond at the Smithsonian Institute Museum in Washington, D.C. while on a school patrol trip. From that day, a spell was cast upon him.In 1978, disenchanted with the family's wholesale meat business, Rocky enrolled in the Gemological Institute of America Diamond and Diamond Grading course. Soon after completing the course, he began selling diamonds out of a briefcase. After more than 40 years in the business, Rocky is still fascinated with fine jewels - a passion he will share for the rest of his life. 

Today, S. E. Joseph Jewelers is proud to be one of the most reputable and trusted jewelry boutiques in Jacksonville, Florida. We specialize in fine estate and designer jewelry, as well as a niche of custom-designed and handcrafted pieces. We look forward to the opportunity to serve you in all of your jewelry needs.