San Marco Store (904) 398-1333
Beach Store (904) 249-7625

Our Story


S. E. Joseph Jr., Inc. was established in 1978 by Salem E. Joseph (Rocky). Rocky's infatuation with gems began after seeing the Hope Diamond at the Smithsonian Institute Museum in Washington, D. C. while on a school patrol trip. From that day, a spell was cast upon him.

In 1978, bored with the family's wholesale meat business, Rocky enrolled in the G.I.A. diamond grading course. Soon after completing the course, he began selling diamonds out of a briefcase. In 1987, Rocky opened his first office in the Concord Building in Mandarin, Florida. By 1999, his clientelle and inventory had outgrown the small office and S. E. Joseph Jewelers opened its first retail store in Historic San Marco. After more than 30 years in the business, Rocky is still fascinated with fine jewels, a passion he will share for the rest of his life.

Today, S. E. Joseph Jewelers is proud to be one of the most reputable and prestigous jewelry stores in Jacksonville, Florida. We specialize in fine estate and designer jewelry from all over the world, as well as a collection of custom designed and handcrafted pieces. We hope you allow us to serve you in your future jewelry purchases.